Typing a book’s title into Google is easy — and the first result you’ll probably get is its Amazon product page. Google isn’t a very good method of book discovery: search for a topic like “how to choose wine” and while you’ll get plenty of results, none of them will be from a book. That is now changing: iOS publishing platform Inkling will allow its roughly 400 titles, which are available for iPad, iPhone and the web, to be fully indexed through Google search, the San Francisco-based company announced Wednesday.
Inkling says the launch of its “Content Discovery Platform” is a way for publishers to make their ebooks “more discoverable and profitable.” The company also wants to reduce readers’ reliance on Amazon as a tool for book discovery. “Amazon has way too much market power,” Inkling founder Matt MacInnis told me. “They control the discoverability of consumer content. They end up making or breaking a project for a publisher.”